You know you want to make a difference. You know you have something special to contribute and you know you have a purpose…
But it wasn’t long before you realized you couldn’t make the difference you wanted unless you really learned how to create a sustainable business. You realized that in order to do the work you wanted to do and help the people you wanted to help, you needed to find a way to expand and grow.
Plus, you realized that the vision you had for your business wasn’t showing up the way you imagined. You feel like people don’t understand the benefits of what you offer. They’re not understanding the true value of what you provide. And you don’t know how to communicate that value or ask for what you’re truly worth.
You want a more professional image, but you’re not sure what to do about it. You feel stuck.
I also helped launch the Dove Campaign for Real Beauty and did all this while building my own small business and teaching advertising and graphic design at a local college.
After some soul searching, I knew it was time to leave the agency world. I wanted to focus on helping female entrepreneurs create successful and profitable businesses by teaching them what I knew about business branding. The branding system I created over two and half decades of award-winning, million-dollar branding work in the top ad agencies in Canada.
Helping small businesses is my true passion and I’ve been doing it ever since!
Actually, today more than ever, small businesses need a brand strategy just as much as large companies do.
Think about it. Without a clear message, you can’t stand out from the crowd. People don’t understand what you do and as a result, they turn elsewhere. They call elsewhere. They click elsewhere.
They thought about choosing you, but something’s just not working with the message you’re presenting – even if they can’t quite put their finger on it. (hint: your branding isn’t lining up with who you say you are or who you’re “being” in the world)
As a result, you keep losing business to somebody else!
Some business owners get busy and lose sight of their brand strategy. Or more often, they didn’t have a brand or strategy to start with. Without a brand identity and a clear strategic vision, they simply get lost in a busy marketplace or have a hard time taking their business to the next level.
Think of it this way… Your branding is the core of what your business stands for, inside and out. It’s how your business interacts with the world around you. It’s how others experience your business. Not only your customers, but your suppliers, your employees and your partners. It’s time to create a brand that truly reflects what you stand for and how you can serve your ideal client. Don’t let it happen by accident.
Sound familiar? If any of these business issues have you frustrated, then it’s time to go to Branding Boot Camp!
I’ve taken my 25 years of experience as a brand specialist and put it all together for you in this step-by-step system.
In this program, we take all the guess work out of what it means to “build your brand” and help you create one that starts making you money now.
I’ll demystify the branding process, so you can demonstrate your expertise and get paid what you deserve.
Online Video Modules Delivered to You Weekly
With
5 Follow-Up Q&A/Coaching Sessions With Me
The Get REAL Branding Boot Camp guides
you through the most crucial steps
of creating your brand strategy
This way you can start attracting more
clients and making more sales now!
The seeds were planted a long time ago. Now it’s time to reap the harvest.
You and your business have incredible gifts and unique qualities that MUST be shared with the world. There are so many people that need exactly what you’ve got. It’s your responsibility to make all of this available so you can give your work completely and authentically to the world.
The foundation of your business and your brand are built on these gifts.
Your natural instincts and innate values will determine your future success.
Dig deeper to understand the values that will drive your business and brand decisions. Align your values with the values of your customers. Translate your ideal lifestyle into the ideal business model for you.
All species group together to survive. Inspire your tribe so your business thrives.
Who is your tribe? This has got to be one of the most difficult questions for a business leader to answer. Of course, you don’t want to reduce your options or eliminate possibilities. I get that. But here’s the truth. You can choose to talk to everyone and offer everything but your business will suffer and so will you.
In this module we will:
Well established roots allow every plant to reach for the sky.
Let’s get to the bottom line. How are you making money? And how is that working for you? Products and services are the roots of your business. This is an area that should constantly be reviewed, refreshed and revived. Perhaps you are leaving money on the table or missing out on selling opportunities because you don’t have the right product mix for your target.
The choices we make flow with your emotions. We think. We feel. We act.
In this step we look at the emotional drivers that will move your clients into action. Every decision is based on a feeling. Get into the hearts of your prospects and touch them in a way that nobody else can.
Emotional connection is one of the keys to relating to your target. Though we may make rational decisions, we are driven by our feels. In this session, we’ll dig deep into these emotional motivators.
All things being equal, how do you bring even more value to your client’s experience?
With more and more niche segments in the market these days, how do you become the ONLY solution for your ideal client? You make your brand more meaningful. During this week’s program we will delve deeper into the real meaning behind your business.
We’ll cover topics such as:
Tanis Helliwell, M.Ed., is the founder of The International Institute for Transformation (IIT), which offers programs to assist individuals to become conscious creators to work with the spiritual laws that govern our world. A dynamic speaker, she is a pioneer working for 30 years as a corporate consultant to bring spirituality into the mainstream.
She is the author of Take Your Soul to Work, Manifest Your Soul Purpose, Summer with the Leprechauns, Pilgrimage with the Leprechauns, Decoding Your Destiny and Embraced by Love.
It is in your nature to lead. Take the lead with your brand and show others the way.
Now that you have identified all the valuable aspects of your brand, it’s time to put it all together. In this session we’ll bring all the pieces together to create your exclusive strategic brand plan. This will be the filter for your creative brand development and marketing decisions.
To find out the start date of the next program, go to getrealbranding.com and opt-in for our free brand lesson.
If you’re serious about taking a quantum leap in your business and profits, then this exclusive branding system which I’ve created over 25 years working in top ad agencies in Canada is the key. This 7-step system is proven and effective in building the strategic foundation you need for your business. We’ll focus on your unique competitive edge and establish your brand as a driving force in your industry.
I look forward to working with you!
P.S. You know you can help people with your talents and gifts. You know you’ve got what it takes. All that’s missing is the “connection” through your brand. And it’s impossible (yes, even for small businesses) to attract clients without having a clear and powerful brand strategy – One that aligns with your core values. But once you have it, everything falls into place and they’ll be lining up to work with you. I’ve seen it over and over again and now it’s your turn.